However, its success wasn’t meant to last forever, and in the early 1990s, a company called Seagate supplied faulty hard disks to Amstrad, causing long-lasting damage to the business.
Although Seagate was initially told to pay Amstrad $153 million in damages, the whole case was settled out-of-court which meant they only paid $22 million in the end. The 90s was a difficult time for Amstrad, since there were many other electronics companies being set up around the world, and lots of international companies had more to offer customers in terms of gaming and features.
The Amstrad Mega PC offered customers what they wanted, but it was priced too highly for the market and wasn’t a success. Sugar, however, kept the business going through this 90s and the first half of the 2000s, before selling it in 2007 for £125 million.
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He didn’t want to stay involved in the business either, and stepped down as the chairman the following year. Sugar stated that he wanted to concentrate on some of his other business interests instead.