Mike Bloomberg is looking to beat President Trump in the Super Bowl ad battle.
The billionaire former New York mayor plans to spend $10 million to run a 60-second campaign TV ad during the Feb. 2 game, which is watched by an estimated 100 million viewers.
The minute-long ad buy is a response to Trump’s campaign running a 30-second Super Bowl spot, Bloomberg’s campaign said.
“Mike Bloomberg is waging a national campaign against Trump.
This includes running an ad during the Super Bowl on February 2 — a few weeks before Super Tuesday,” said Bloomberg campaign spokesman Michael Frazier.
“When the Trump campaign decided to run an ad during the big game, the Bloomberg campaign responded by buying a spot. Mike is taking the fight to Trump.
“Trump is reportedly running a 30-second ad.
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Bloomberg opted for more impact and more time with 60 seconds.”
The big-bucks ad is part of Bloomberg’s strategy to focus on the dozens of states that vote in March and April. More than a dozen states vote on March 3 — Super Tuesday.
The campaign spokesman declined comment on the content of the Bloomberg ad, such as whether the former three-term mayor will attack Trump.
Bloomberg’s campaign now has 500 organizers and staffers, 300 at his Time Square headquarters and 500 spread across 30 other states.
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